Preparing for a Summer of Success

Use These Tips for Success in the Leisure and Hospitality Industry

Across the country, the weather is warming up. That means that summer – and summer travelers – is on the way. If you manage an operation within the leisure and hospitality industry, you’re likely gearing up for your busy season. But first, you’ll want to take several steps to prepare your business for a successful summer season. Read these tips form Foodbuy Hospitality to fortify your business for the warm-weather rush.

Plan and Test any LTOs

Your busy season is a great time to take advantage of limited time offers (LTOs.) However, if you want to make sure those specials are worth the effort, and you’ll want to start planning for them now in coordination with your property marketing.

Limited time offers do best when they’re backed by months of planning and testing. This can allow you to identify culinary dishes that will sell well with key demographics. It’s best to start with small batches during a less busy time of year. That way, you don’t run the risk of a busy-season flop. Plus, it’s easier for your staff to learn new recipes when business is slower. Experts recommend testing at the beginning of the year for specials that will run in the summer and fall.

Schedule Equipment Inspections

Does your leisure and hospitality industry operation feature recreational equipment? Water slides and theme park rides are all fun and games – but only if they’re safe and up to code. Now is the time to schedule routine inspections for your recreation equipment.

Begin the Seasonal Hiring Process

Seasonal workers are a key factor in the leisure and hospitality industry. If you rely on seasonal staff, you want to make sure you’re hiring the right team. That means getting a head start on the hiring process to ensure you recruit top talent. Now is a great time to be posting job notices and interviewing potential employees.

Use Visitor Feedback

How did last year’s busy season go? Do you have a good idea of guest satisfaction? Gathering feedback from last year’s guests can help you improve your property this year. Sending out surveys now could give you ideas on:

Improving on-site food service operations
Improving crowd management techniques
Integrating technology into your processes
Reducing wait times for activities
Providing more personalized guest care

We recommend taking time now to send out surveys to past guests so that you have time to implement new processes.

Align Your Purchasing Process

Will your seasonal updates include procurement changes? If so, Foodbuy Hospitality is here to help. As a premier leisure and hospitality industry GPO, we have the programs and resources you need to succeed. Reach out to your account manager today to get started.