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Automation in the Hospitality Industry: Risks Versus Rewards

How to Make Smart Choices When It Comes to Technology

 

Digital tablet in hands of young male receptionist of luxurious modern hotel standing in lounge by entrance and meeting new guests

Automation is quickly becoming a hot topic in the hospitality industry. From hotel check-in kiosks to robotic room service, the industry is increasingly relying on technology to streamline processes and improve customer experiences. Automation can help reduce labor costs, increase efficiency, and create a more personalized and futuristic experience for guests. However, it’s important to consider the potential risks and challenges associated with automation, such as data security, privacy, and customer service.

Read on for tips to help you navigate the automation landscape in the hospitality industry.

 

Invest in the Right Technology

Whether you manage a hotel or a theme park, when it comes to automation, it’s important to invest in the right technology. Look for solutions that are secure, reliable, safe, and easy to use. Also, make sure the technology you choose is compatible with your existing systems and can integrate with other platforms. You’ll want to ask your technology providers plenty of questions about compatibility and long-term efficacy before you take the plunge.

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Train Your Staff Properly

No matter how advanced the technology, it’s important to make sure your staff is properly trained on how to use it. Automation can be a great tool for streamlining processes, but it’s only effective if your employees are properly trained in the systems. You’ll want to not only make sure everyone is up to speed on the latest technology, but that they’re comfortable using it.

 

Focus on Customer Service

Even with automation, customer service should remain a top priority. Make sure your staff is well-versed in customer service best practices and is prepared to handle any issues or complaints that may arise.

Automation can easily be used to create a more personalized and memorable experience for guests. For example, you can use data analytics to track customer preferences and tailor services accordingly. However, nothing can beat the benefits of interpersonal skills within your staff. When technology breaks or customers simply prefer in-person service, you’ll want to feel confident that your employees are up to task.

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Be Mindful of Data Security

Data security is an important factor to consider when automating processes. Before you add a new system, make sure your existing set up is secure and that data is stored safely. Also, be sure to stay up to date on the latest security protocols and best practices.

Automation in the hospitality industry can be a great way to streamline processes and improve guest experience but, as with anything, you’ll want to make sure you’re going about its integration the correct way. Do you have questions about the hospitality industry at large? Speak with your account manager from Foodbuy Hospitality now to discuss sourcing, distribution, and culinary support options.